I’ve been hearing so much the past few years about improving candidate experience to attract and engage with top talent. Your company may not have flashy offices, or the highest compensation, but don’t sell yourself short. People who are looking for a long-term career opportunity take a multi-dimensional approach in their evaluation of any opportunity. Giving a candidate a good experience and finding ways to sell your company in other ways could win over a prospective candidate more than a company that may pay a lot but doesn’t have the same level of engagement.
“A report released … by ManpowerGroup based on a survey of upwards of 200 job seekers recommends that companies do more to get to know the pool of job seekers from which they’re looking to hire and take steps to better target the individuals they’re seeking.”
Even if you don’t have a huge budget to compete with your competitors, these points all cost little-to-nothing to implement and will give you a huge return on your investment.
Your website is the first thing someone usually looks at when evaluating your company. Make sure it’s updated and represents your brand and organization in the best way possible.
Utilize social media APPROPRIATELY. It’s important to know your audience and understand that people in different stages of their career may utilize social media in a different way or different channel than “normal.”
Don’t let advances in technology take away the personal touch. Face to face is still crucial.
Prep your interview team. Make sure they are prepared for interviews and represent your organization in the best light possible
In addition to making your website mobile optimized, make sure it works across all devices. More and more people are using their phones and tablets to evaluate potential opportunities.
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